Video Transcript

Discussion about branding for new solar panels at Star Tech Enterprise

Emily : Right team,  I think it is clear that our solar panels need to be branded far better in order to take Star Trek enterprise to the next level. Our last branding was light years ago! We need to move with the times, it could have been made so much better.
Andrew : Yep agreed, we urgently need to get our panelling out there, we’re relying far too heavily on our gas reserves, our resources are being depleted! We need to sell more solar panelling sharpish. Any ideas?
George : So I think we need to set ourselves apart from competitors; customers are being sold dull panels that have no value other than powering their homes.
Emily : So what do you suggest?
George : We have to make these panels sexier and cool so that customers are proud to have them installed. They need to have our image, some slogan that makes them desperate to buy them from us.
Paul : So much meaning can be conveyed with so few words….Bear with me on this; how about, ‘Star tech panels; going boldly when no man has gone before?’
Emily : Seriously? Not too cringe worthy? Also, it needs to be bold, we want our panels to be seen by people miles away!
Andrew : OK OK, how about ‘Star tech panels; helping your energy live long and prosper!’
George : I could have some prototypes made by tomorrow, we could make millions!
Emily : (sigh), right, this is going to take longer than I thought…

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