(Voice over) : Corporate culture is the personality of a company. It defines the environment in which  employees work. The company’s culture includes a variety of elements, including the work environment, the company’s mission, values, ethics, expectations and goals. For example, some companies have a team culture with employee participation at all levels, while others have a more traditional and formal management style. Other companies have a casual workplace without a lot of rules and regulations. Here are some examples of company cultures…

The airline industry is often laughed at for its grumpy employees and bad customer service, but Southwest Airlines is countering these trends. Southwest customers often speak of happy, friendly employees who are trying to help. Southwest is not new to the game. It’s been 43 years. Yet, all this time, the company has been able to communicate its goals and vision to employees so that they are part of a unified team. Southwest also gives its employees “permission” to go the extra mile to make customers happy, empowering them to do what they need to do to achieve this vision.

Adobe is a company that strives to give employees exciting projects and then gives them the confidence and support they need to help them successfully meet these challenges. Although it offers advantages and benefits like any modern creative enterprise, Adobe is a culture that trusts employees will do their best. Adobe products are synonymous with creativity and the people who create these products are really free to create by avoiding micromanaging. For example, Adobe does not use assessments to define employee capabilities, which hinders creativity and harms team operations. Managers assume the role of coach, more than anything else, letting employees set goals and determine how they should be evaluated. Employees also receive stock options to know they have both an interest and a reward in the success of the company. Continuous learning and a risk-taking attitude without fear of punishment are part of Adobe’s open corporate culture.